THE HEMLOCK QUEEN

THE HEMLOCK QUEEN

Lore, Bastian, and Gabe are all still alive following the events in The Foxglove King (2023), despite a ritual meant to take Lore’s life and usher in a new age for the god Apollius. But Lore, determined to live despite—or perhaps because of—her deep and unyielding connection to the magical death force Mortem, is unwilling …

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THE TWITTER GOSPELS

THE TWITTER GOSPELS

Religion can engender feelings of anxiety about the constraints of church doctrine as followers mature into their understandings about life and the world. For Paolo Venticinque, an Italian seminarian working as a Jesuit high school teacher, those constraints don’t cause him to question his faith but to wonder how his faith can work beyond them. …

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A CHILD’S INTRODUCTION TO ASIAN AMERICAN AND PACIFIC ISLANDER HISTORY

A CHILD’S INTRODUCTION TO ASIAN AMERICAN AND PACIFIC ISLANDER HISTORY

Hirahara starts by discussing how college students Yuji Ichioka and Emma Gee coined the term Asian American in 1968; she also defines the phrase Pacific Islanders but notes that the book doesn’t cover those with Central and Western Asian heritage. She goes on to explore various identities within the AAPI communities, as well as U.S. …

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MANGO MEMORIES

MANGO MEMORIES

As the family walks to the mango tree, the young narrator is thrilled: She’s finally old enough to help pick them. Her brother tells her that everyone has a mango memory. He describes the excitement he felt climbing a tree for the first time to pluck mangoes. When the girl begins to climb, however, she …

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THE SECRET LIVES OF BOOKSELLERS AND LIBRARIANS

THE SECRET LIVES OF BOOKSELLERS AND LIBRARIANS

Patterson, Eversmann, and Mooney gather first-person testimonies from independent booksellers (including author Judy Blume, who started her Key West store when she was 78); booksellers at chain stores like Barnes & Noble; and school, college, private, and public librarians from around the U.S. and Canada. They reminisce about their early discovery of books, their passion …

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The Cloud Marketing Mantra

Trust in traditional institutions has plummeted. Trust in corporations, government, and media are at all-time lows. And, of course, people still don’t trust advertising. People don’t believe what you have to say. They believe what others have to say about you. We have to retrain people to understand that in the digitally generated worlds (including social, w3, VR) …

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How Pricing Mistakes Are Costing Brands

There are many reasons why Americans do not feel positive about the economy. Even though we read and hear that inflation is easing, many Americans do not feel secure and financially stable. A significant portion of Americans are being left behind. One reason for the bummed-out view of the economy is the continual price hikes …

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The Strategy Behind RXBAR

These guys turned eggs, dates, and almonds into a $600M payday. And they did it in 5 years. Peter Rahal and Jared Smith created RXBAR. This is the protein snack that went from obscurity to ubiquity in 17 minutes. Or at least it felt like that. But it was actually a grind. And there’s a …

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Which Experiences Build Brands?

In some companies, brand-building is the sole responsibility of the marketing team. The brand is seen as a consequence of advertising. However, this mode of thinking gets in the way. Every experience someone has in relation to a brand influences how they think or feel about it. The mind doesn’t discriminate between experiences curated by …

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Solving Customer Problems For Profitable Growth

Lately, there has been a lot of hand-wringing over the sales of EVs. EVs are not generating as much interest as expected. US automotive giants, except for Tesla, have backtracked on their EV plans, even going so far as to say that hybrids may be in their futures, just like Toyota. Mercedes is pulling back, …

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